Thursday, December 4, 2008

A New GM: Green Motors

The top execs from the Big Three are in Congress right now asking to have their companies' lives spared. The growing debate among Americans, at least the press would have us believe this, is a schism between blue and white collar classes. Why bail out the financial corps and not the auto corps? Well, we shouldn't. Our hearts should go out to the auto workers and their families. If there is a way to help them stay in good paying jobs, we Americans should support this. It is for their benefit and ours as well.

But the big problems have flowed like sewer water downhill from the top. The financial guys weren't railing on about the unions a few years ago when the companies were making strong profits off of ridiculously over sized, over-consuming SUVs. The U.S. auto makers are not just hurting right now, like more competitive auto makers, they are crumbling and it's because of extremely bad leadership.

I saw an interview with the CEO of GM earlier this year, Rick Wagoner, telling a reporter, I believe for 60 Minutes, that he does not believe in the theories of global warming. This is an astonishing position and one demonstrating how very uneducated, incurious, and out of touch with reality the executives of these auto makers really are- like dinosaurs: big, ugly, wrinkly and dying out.

But the American citizens have an opportunity here. As GM is within a few weeks of closing their doors without a big money bailout- start with them. (I should disclose here that I bought a small number of GM stocks earlier this year- silly me). If they want to keep their doors open they have to move to all green vehicles immediately. Only hybrids from here on out and only electric within two years. If they need money, give it to them to retrofit their machinery for the new vehicles. General Motors becomes Green Motors. And make a stipulation they need at least one HIGHLY affordable model. Give government rebates to families who purchase these green vehicles.

Currently, hybrids are too expensive for many families and competition in the field could be better. Even that sorry, lost old man, Wagoner, was willing to drive in from Detroit in an American-made hybrid today. Lets make that the norm.

We need to have aggressive goals not to just reduce CO2 emissions in this nation, but to eliminate them. Our enormous economic mess right now may be the greatest opportunity we have had since post-WWII to rebuild, this time along our own shores. Lets take away any need for negotiations with OPEC or on-going debate on tax code for oil companies. Lets move beyond dirty technology and fear-based economic systems.

If the CEOs of the auto Big Three (or more accurately, the Diminishing Three) are an accurate sample, the folks running these mega corporate bodies may not even have the intellectual construct for understanding what is in the greatest good for our nation and for all nations. They may not be able to imagine a better way. But many of us can.

It is time for bold action to turn the course of history. As far as the U.S. auto makers go, we have nearly nothing to loose by pushing them into the 21st century.

1 comment:

Unknown said...

My husband is an auto tech and he says to let Chrysler die, because they have a crap product. Plain and simple. Yes, help GM and Ford retrofit their equipment and push out a new car line. The issue is that no one will be buying enough product for at least a couple years to make the companies float. A bail out might not help. A more innovative plan could be to get these workers new jobs building trains, trollies, and subways. The auto industry might come back eventually, but in the mean time, lets get some better forms of transportation in place.